Though I thought the documentary was kind of long, I found it very informational. Every scene showed another culture that was affected by this face type. In Amsterdan it's used everywhere, and in the United States it's used for company brands and logos because it proves to be the most neutral when dealing with the public.
But i do believe that type face should individualize. That's why have so many. It let's the people express who they are and what they stand for. But all in all, helvetica is still a revolutionary type face.
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